Email Marketing Case Study – How to Monetize a Blog Using Email Marketing

Email Marketing Case Study
Victoria Watson
Full-Time Blogger

Now more than ever, people are around searching for new means to gain a dollar. If you’re here now, you’re in all likelihood one such individual. Job hunting sucks. Being an employee for someone else seems like selling yourself short. Email Marketing Case Study

You have probably seen lots of advertisements shrieking at you about just how simple it is to make money online, to start your very own corporation, and also to be your own boss. And also while it might not be as fast and also easy as the marketers tell you, there’s in fact a great deal of cash to be made with blogging and also email marketing.

All you need to do to make money with a blog is load it up with links to useful products and afterwards help sell those products. Seems straightforward, right? Email Marketing Case Study

OK, we’re not crazy. This can be a somewhat complicated challenge. But there OK, we’re not crazy. This can be a somewhat complex obstacle. However there are reliable techniques and also remarkable techniques to developing a blog and monetizing it making use of approaches like email marketing. If you put your head down and work faithfully (as well as have a great deal of patience), you can match your WHOLE income with money made via email marketing as well as blogging. Email Marketing Case Study


How Many Page Views Should You Have to Monetize a Blog? Email Marketing Case Study

The straightforward answer is: a lot.

The much less short answer is: the more eyes you see on your blog, the more of those eyes will move their hands over to your links as well as click them. Once they do that, you’ve got them right where you want them.

The means by which you monetize your blog makes a large difference. Google AdSense pays you passively as you acquire page visitors, but the payout is minuscule. We’re referring to fractions of pennies per customer. At roughly $0.008 cents per web page view, you would certainly require more than 12 million hits to make $100,000. Email Marketing Case Study

Breaking Down Some Numbers

Email Marketing Case Study

Doing a little extra math, let’s say instead that you get 100,000 audience members a month across all of the pages on your blog. Let’s state you’re attaining a completely doable 4% click-through rate off of that web traffic. That’s 4,000 clicks to your affiliate links!

Let’s say 2% of those clicks converted and purchased the product, and each sale gets you $100. That’s a really average compensation / profit margin. Despite these cautious metrics, you’re leaving with $8,000 each month with almost no overhead expenses of your own. WOW!

How to Enhance Those Numbers Email Marketing Case Study

Have fun with the numbers and see on your own. If you can make greater average commissions or revenues, after that you can make much more by bringing in less readers. Search for affiliate items that have higher payouts. Or, create an information product of your very own, as well as you can keep the profits of the entire sale instead of just a percent.

The ideal number for you will certainly depend on your products or services, your ability to produce valuable content, and also your capacity to develop an email list to keep those customers returning.


How Do I Monetize my Blog?

Even in a day and age where there is so much mistrust in advertising and marketing and understanding regarding spam, email marketing can offer your sales major boosts in manner in which social media marketing and also AdSense can not (or cost a great deal even more to employ).

There are a few ways to monetize your blog, but your ideal outcomes will come from high-commission affiliate marketing and also keeping those clients around by constructing a robust email list. Email Marketing Case Study

Steps to Monetizing Your Blog

  1. Create a blog and decide on products and services to market
  2. Join affiliate programs selling the items in your industry
  3. Create beneficial, buyer-centric blog posts that place those web links in front of your viewers
  4. Drive as many pertinent visitors to your blog as you potentially can

There are tons of free materials and online courses that can help you to explore the waters of affiliate blog writing. But at the end of the day, all you’re doing is developing an internet site that earns money referring sales to other individuals’ companies.


Exactly How Do You Monetize Email Marketing? Email Marketing Case Study

Producing important email content is a guaranteed way of preserving customers and driving them right back to your site. Done right, your e-mails are a product of your very own that you provide free of cost to lure leads to come and purchase from your affiliate links. Email Marketing Case Study

Email Marketing Case Study

Keep in mind, useful as well as buyer-centric blog posts are the ones that will create web traffic that clicks your web links. Having a complimentary product to offer via email like a newsletter or electronic book is an amazing means to record email addresses.

Secret Components of Monetizing Your Email Marketing

  1. Pick one of the many email marketing automation services like Constant Contact.
  2. Create important complimentary content and email your list regularly.
  3. Use calls-to-action to drive readers to related content on your blog or directly to your affiliate links.
  4. Make sure to avoid “spammy” or excessively salesy calls to action in your email like “Buy Now” or “Click Here.” Let the article promote the product. The email content ought to encourage the viewers to visit your site.
  5. Make sure to follow proper email marketing standards to prevent getting sent to the spam folder.

Using Constant Contact to Automate Your E-mails

Constant Contact is an affordable, user friendly automation device for all things email marketing. It will help you to create gorgeous and professional-looking e-mails even if you have actually never ever composed a marketing message before. There are great deals of remedies available that offer similar services, but there are some vital benefits to Constant ContactEmail Marketing Case Study

Constant Contact – The Pros Email Marketing Case Study

  • FREE 60-day trial for U.S. and Canadian consumers, without a credit card required (one of the very best trials you can find for autoresponders).
  • Support group will reach out multiple times throughout your trial duration to answer any questions.
  • Easy and effective email creation user interface packed with awesome choices and also features.
  • 100+ attractive email themes to choose from, including a “Brand Your Email Feature” that enables you to develop a personalized email design template in seconds based on the pictures as well as colors of your website.
  • A wide array of supported email types consisting of autoresponders as well as standard automations, recurring newsletters, A/B testing, event enrollments, promo codes, surveys as well as polls.
  • Automation is essential, so Constant Contact included effective modern technology for autoresponders and also abandoned cart campaigns. They additionally provide automations based upon contact triggers (e.g. email open rates, clicks).
  • Thorough analytics for insights where you can track open, click reports, spam, bounce and also unsubscribe rates. You likewise receive click heat maps, as well as some valuable review reports such as open and also click trends, open rates by device, and most effective subject line. You can likewise compare projects.
  • Easy-to-manage customer lists, with the ability to categorize for future segmented marketing; you can even import your lists from other services.
  • Easy email list building with tons of cool alternatives: email sign-up forms for your internet site, a Facebook application that enables you to let people to sign up with an email opt-in form, add contacts from your tablet at in-person events with just a couple of taps, text-to-join abilities.
  • Spam as well as layout testing will certainly permit you to sneak peek your email on different systems as well as locate any errors for you.

Constant Contact – The Cons

No email autoresponder is without fault, and Constant Contact is no exception. Right here are the two most significant disadvantages I’ve seen: Email Marketing Case Study

  • Several functions suggest there is a great deal to discover in order to make complete use of the system. Yet this is a good problem to have, and you can easily start with just the fundamentals and practice your way up to advanced features later.
  • Very few industry-specific layout layouts. The 100+ mobile-responsive design templates are beautiful, extremely professional as well as modern-looking, as well as they would certainly help a range of sectors. So, if you’re seeking something really specific, this might not be the most effective layout library for you.

Just How Much Can I Gain From Email Marketing?

Email marketing is a business where you get out of it what you agree to invest into it. To become an absolutely successful email marketer, you need to write an email at least once a week. Email Marketing Case Study

You have to pay very close attention to which email performs best as well as which one doesn’t. Analytics functions in your email marketing software program make this a breeze, particularly with an easy to use user interface like Constant Contact.

The most effective way to monetize your email marketing is by joining high-commission affiliate programs and also utilizing your email list to promote those items. Keep in mind, your email itself needs to be a free product to attract clients in, supply them something valuable, and give them a reason to trust you.

Even More Numbers

Let’s say you work really hard and also eventually welcome 10,000 individuals to your email list (which is completely achievable). If you create excellent email content that drives 5% of receivers to your blog, then you’re putting 500 thoroughly targeted and inspired customers on your blog who might not have otherwise visited your website today.

Let’s presume now that you convert 5% of those determined customers on a high-commission affiliate program that pays as much as $350 per sale. 25 buyers * 350 = $8,750 from a SOLITARY marketing email as well as post. Are you thrilled?! Email Marketing Case Study


Successfully Monetizing Your Email Campaigns

There are a number of crucial parts to a strong, high-revenue project. No issue what your product or service happens to be, the one reality across all sectors is that valuable content works. Your marketing emails need to target the appropriate audience, share the right message, as well as send the most inspired purchasers to the appropriate place to purchase from you. Email Marketing Case Study

The $8,750 example defined earlier is achievable if you invest the hard work in. You won’t see those sorts of returns over night. Also developing a list of 10,000 e-mails will take you a good amount of time and effort. That’s why automation is essential to your success.

Constant Contact makes taking care of an email list of this size simple, even for the non-technical user who’s still learning the ropes of earning money online. The one single most important part of generating income from a blog with email marketing is supplying high-quality, ultra-valuable content to an e-mail list of well-targeted purchasers.


Disclosure: Some of the links in this post are affiliate links. If you go through them to make a purchase, I will earn a commission (at no additional cost to you), which compensates for my time spent to compile this information. The decision is yours, and whether or not you decide to buy something is completely up to you.

 

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