Customer Relationship Management Case Study Examples – How to Monetize Your Blog Using Email Marketing

Customer Relationship Management Case Study Examples
Victoria Watson
Full-Time Blogger

Now more than ever, people are out there trying to find brand-new ways to make a buck. As a matter of fact, if you’re here, you’re in all likelihood one such person. Job hunting sucks. Being employed by another person seems like selling yourself short. Customer Relationship Management Case Study Examples

You’ve seen tons of advertisements yelling at you regarding just how simple it is to make money online, to begin your own business, as well as to be your own employer. And also while it could not be as quick and also simple as the advertisers tell you, there’s in fact a great deal of money to be made with blog writing and email marketing.

All you need to do to make money with a blog is fill it up with links to useful products and after that help market those products. Sounds straightforward? Customer Relationship Management Case Study Examples

OK, we’re not crazy. This can be a somewhat complicated challenge. But there OK, we’re not insane. This can be a somewhat harrowing difficulty. But there are reliable approaches and also remarkable techniques to creating a blog as well as monetizing it making use of approaches like email marketing. If you put your head down as well as work vigilantly (and also have a great deal of patience), you can replace your ENTIRE income with cash made through email marketing and blogging. Customer Relationship Management Case Study Examples


How Many Page Views Do You Need to Monetize a Blog? Customer Relationship Management Case Study Examples

The short answer is: a lot.

The less short answer is: the more eyes you see on your blog, the more of those eyes will move their mouse over to your web links as well as click on them. Once they do that, you have actually got them right where you desire them to be.

However, the way you monetize your blog makes a huge difference. Google AdSense pays you passively as you rack up web page visitors, yet the payout is tiny. We’re referring to fractions of cents per customer. At about $0.008 cents per web page view, you ‘d need more than 12 million hits to make $100,000. Customer Relationship Management Case Study Examples

Breaking Down Some Numbers

Customer Relationship Management Case Study Examples

Doing a little bit extra mathematics, let’s suppose instead that you get 100,000 visitors a month across all of the web pages on your blog. Let’s say you’re attaining a reasonable 4% click-through rate off of that website traffic. That’s 4,000 clicks to your affiliate links!

Let’s state 2% of those clicks converted as well as purchased the product, and also each sale gets you $100. That’s a really doable commission / profit margin. Even with these conservative metrics, you’re earning $8,000 per month with virtually no overhead costs of your very own. WOW!

Exactly How to Improve Those Numbers Customer Relationship Management Case Study Examples

Play with the numbers and also see on your own. If you can make greater average commissions or revenues, then you can make even extra by attracting fewer visitors. Search for affiliate items that have higher payouts. Or, develop an info product of your very own, and also you can keep the profits of the entire sale instead of just a portion.

The best number for you will certainly depend on your products or services, your capacity to develop valuable content, as well as your capacity to create an email list to keep those consumers returning to your site.


Exactly How Do I Monetize my Blog?

Even in a day and age where there is a lot of distrust in advertising and understanding about spam, email marketing can give your sales significant boosts in ways that social media marketing and also AdSense can’t (or set you back a great deal even more to use).

There are a couple of ways to monetize your blog, however your ideal results will come from high-commission affiliate marketing as well as keeping those consumers around by building a reliable email list. Customer Relationship Management Case Study Examples

Actions to Monetizing Your Blog

  1. Create a blog and also select products and services to offer
  2. Sign up with affiliate programs offering the products in your market
  3. Create important, buyer-centric blog posts that put those web links before your viewers
  4. Drive as many appropriate customers to your blog as you potentially can

There are tons of complimentary materials and also online courses that can assist you to explore the waters of affiliate blogging. Yet at the end of the day, all you’re doing is developing a website that generates income referring sales to other peoples’ corporations.


Exactly How Do You Monetize Email Marketing? Customer Relationship Management Case Study Examples

Creating beneficial email content is a surefire means of keeping customers and also driving them right back to your site. Done right, your emails are a product of your very own that you provide free of charge to entice leads to come and buy from your affiliate links. Customer Relationship Management Case Study Examples

Customer Relationship Management Case Study Examples

Remember, useful and also buyer-centric blog posts are the ones that will create website traffic that clicks your links. Having a free product to supply using email like a newsletter or e-book is a wonderful way to record email addresses.

Secret Parts of Monetizing Your Email Marketing

  1. Select one of the numerous email marketing automation services like Constant Contact.
  2. Create valuable free content and email your list on a regular basis.
  3. Leverage calls-to-action to drive viewers to related content on your blog or directly to your affiliate links.
  4. Make sure to stay clear of “spammy” or excessively salesy calls to action in your email like “Buy Now” or “Click Here.” Let the post sell the product. The email content should compel the reader to see your website.
  5. Make sure to comply with correct email marketing standards to prevent getting sent to the spam folder.

Making Use Of Constant Contact to Automate Your Emails

Constant Contact is a low-cost, user friendly automation tool for all things email marketing. It will help you to create lovely and professional-looking e-mails even if you have actually never composed a marketing message beforehand. There are lots of solutions available that provide comparable services, but there are some key advantages to Constant ContactCustomer Relationship Management Case Study Examples

Constant Contact – The Pros Customer Relationship Management Case Study Examples

  • FREE 60-day trial for U.S. and Canadian consumers, without any credit card required (one of the very best trials out there for autoresponders).
  • Support group will connect numerous times throughout your trial duration to address any kind of questions.
  • Easy as well as powerful email creation interface filled with great options and features.
  • 100+ beautiful email templates to pick from, consisting of a “Brand Your Email Feature” that allows you to produce an individualized email layout in seconds based on the images as well as colors of your site.
  • A wide variety of supported email types consisting of autoresponders and standard automations, reoccuring e-newsletters, A/B testing, event sign-ups, discount coupons, surveys as well as polls.
  • Automation is crucial, so Constant Contact featured effective technology for autoresponders as well as abandoned cart campaigns. They likewise offer automations based upon contact triggers (e.g. email open rates, clicks).
  • In-depth analytics for insights where you can track open, click rates, spam, bounce and also unsubscribe rates. You also get click heat maps, as well as some helpful summary reports such as open as well as click trends, open rates by device, and most successful subject line. You can also compare projects.
  • Easy-to-manage client lists, with the capability to categorize for future segmented marketing; you can even import your lists from other services.
  • Easy list building with lots of neat choices: email sign-up forms for your site, a Facebook app that enables you to let people to join with an email opt-in form, include email addresses from your tablet at in-person events with just a couple of taps, text-to-join abilities.
  • Spam and also theme testing will allow you to sneak peek your email on different platforms and also find any type of errors for you.

Constant Contact – The Cons

No email autoresponder is without issue, and Constant Contact is no exception. Here are a couple of the largest drawbacks I’ve seen: Customer Relationship Management Case Study Examples

  • Lots of features imply there is a whole lot to learn in order to make complete use of the platform. This is a good problem to have, since you can easily start with just the fundamentals and work your way up to even more advanced functions later on.
  • Not many industry-specific style themes. The 100+ mobile-responsive layouts are beautiful, very professional and modern-looking, and also they would help a range of sectors. If you’re looking for something really specific, this may not be the best theme collection for you.

Just How Much Can I Gain From Email Marketing?

Email marketing is a venture where you make from it what you want to invest into it. To end up being an absolutely successful email marketing expert, you have to compose an email at the very least once a week. Customer Relationship Management Case Study Examples

You have to pay attention to which email performs best and also which one doesn’t. Analytics modules in your email marketing software application make this super simple, specifically with a straightforward interface like Constant Contact.

The most effective way to monetize your email marketing is by signing up with high-commission affiliate programs as well as utilizing your email list to promote those products. But bear in mind, your email itself must be a totally free product to draw consumers in, offer them something beneficial, and provide a reason to trust you.

Even More Numbers

Presume you work truly hard and also inevitably add 10,000 people to your list (which is definitely attainable). If you develop terrific email content that drives 5% of recipients to your blog, after that you’re placing 500 meticulously targeted and motivated buyers on your blog who might not have otherwise seen your site today.

Let’s presume now that you convert 5% of those motivated purchasers on a high-commission affiliate program that pays as high as $350 per sale. 25 purchasers * 350 = $8,750 from a SOLITARY marketing email and blog post. Are you delighted yet?! Customer Relationship Management Case Study Examples


Effectively Monetizing Your Email Campaigns

There are numerous essential components to a strong, high-revenue project. No matter what your product or service happens to be, the one fact throughout all industries is that valuable content converts. Your marketing emails have to target the appropriate audience, share the best message, and also send one of the most inspired purchasers to the right place to buy from you. Customer Relationship Management Case Study Examples

The $8,750 potential story described earlier is achievable if you put the effort in. Yet you won’t see those kind of returns over night. Even building an email list of 10,000 e-mails will certainly take you a good amount of time as well as effort. That’s why automation is important to your success.

Constant Contact makes managing an email list of this size simple, even for the non-technical individual that’s still learning the ropes of earning money online. The one single most important part of generating income from a blog with email marketing is delivering top notch, ultra-valuable material to an email list of well-targeted buyers.


Disclosure: Some of the links in this post are affiliate links. If you go through them to make a purchase, I will earn a commission (at no additional cost to you), which compensates for my time spent to compile this information. The decision is yours, and whether or not you decide to buy something is completely up to you.

 

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